Another great member post: Member Spotlight. Please meet new member Kalie Fishburn.
Ms. Kalie Fishburn
Kalie is the Community Ambassador for both The Neighborhoods at St. Elizabeth and The Green House Residences at Stadium Place — two Catholic Charities nursing communities in Baltimore. She is responsible for all marketing and outreach efforts as well as working with families to assist in the admissions process.
Most local nursing homes are very traditional and operate on a hospital based efficiency model, meaning that elders are at the mercy of the staff. However, St. Elizabeth and the Green House have gone through a radical culture change and are now viewed as national leaders in skilled nursing care. They operate under an elder centered model of care — meaning that Elders are in complete control of their rhythms of daily living.
Although she has worked in the field of skilled nursing care for several years, her current position was her first true experience in marketing — early on, she was pretty nervous! She spent her first 2 months working to increase business with Catholic Charities focused solely on increasing the census at the Green House. Through outreach at local hospitals, community events, and the development of a strategic marketing plan, business soared! For the first time in its 2 year history, the Green House reached and exceeded its projected budget. To date, it is still completely occupied with a waiting list. “It has truly been a great ego boast as a newbie in the field of marketing!” says Kalie.
Kalie was born and raised in Rochester, NY where most of her family still lives. She has an older sister who is truly her best friend. She has been married for 2 ½ years to an amazing person who works hard, makes her laugh, and is an all around great guy. She’s also happy to announce that they are expecting their first baby on September 1st! Kalie spends a lot of her extra time traveling to New York to visit her family. When home, they enjoy hiking, going out to different local restaurants, and spending time with friends.
Kalie loves to laugh. Besides her husband’s humor, she absolutely loves comedians and anyone who has a good joke or story to tell. “But really, I have a very easy time finding the humor in almost any situation.” Kudos to you, Kalie.